What is ASO for Android & iOS Mobile App?

 App Store Optimization is all about improving the visibility of a particular Android /iOS Mobile App on the App Store. Mobile App to optimize? Then go for Best SEO Company in India and Saudi Arabia


How does ASO Really Work?

ASO is the process of improving the visibility of a mobile app in an app store. Just like search engine optimization (SEO) is for websites, App Store Optimization (ASO) is for mobile apps. Specifically, app store optimization includes the process of ranking highly in an app store’s search results and top charts rankings. Lia Infraservices the Top SEO Company in India and ASO marketers agrees that ranking higher in search results and top charts rankings will drive more downloads for an app.




ASO Focus on 2 Areas:

A. Search Optimization

B. Behavioral Approach


1. Search Optimization:

This part of App Store Optimization focuses on adjusting the name of the app and its keywords. When it comes to SEO services in Saudi Arabia, each app is described by keywords, packed into a 100 character string. These keywords affect search rankings. The better the keywords, the higher the possibility for the app to appear in App Store search results.


/The more often the app appears in search results =  the more installs /


Note: The app name is the strongest key phrase.


5 point method to Choose Keywords:

1.Create a list of general keywords based on the app description.

2.Find the Top 5 apps that target the already selected keywords.

3.Find keywords that work best for each of the 5 apps.

4.Now you should have created quite a large list of keywords. Get rid of those which don’t fit your app.

5.Create 100 characters, a comma-separated string that contains the best keywords you chose.


2. Behavioural Approach:

App Store Optimization is not only about adjusting towards search algorithms, but it’s also about human behaviour. There are several areas on the Android/iOS Mobile App Store that trigger human decisions to make an install or to abandon it. These are the most important for us:


a.Application name

b.Rating

c.Screenshots / video preview

d.App description



Is your Mobile App Optimized?

When it comes to app downloads and revenue, approach the SEO Company in India, your app will do much better almost immediately after optimization. If you are interested in learning what the other factors that influence building an organic increase of app popularity are, you should get your mobile app developed by the expert SEO agency in Saudi Arabia. Build your Android & iOS app at Lia Infraservices at cost and time effective.

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